ABUS stands for security tried and tested a million times that you can trust.


That’s a name we feel obliged to live up to – and we monitor it on a regular basis. That’s why we commissioned EMNID, one of the leading market research institutes in Germany, to carry out a study on ABUS’s brand familiarity and brand satisfaction in relation to the competition.


EMNID confirms that the brand familiarity and high levels of brand satisfaction attest to the high regard in which consumers hold the ABUS brand. It’s good to know that brand quality is held in such high esteem.